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Additional
Information
The El Pollo Loco® logo has been created
by and exclusively for El Pollo Loco, Inc.
and may not be altered in any proportion
or color.
Some
guidelines for use of the logo:
- Never
crop or separate the logo into sections
for any reason.
- Do
not tilt or rotate the logo.
- Colors
cannot be changed at any time.
- Do
not attempt to recreate the logo in any
manner or represent it by setting El Pollo
Loco name in type.
- The
registration symbol (®) is an integral
part of the logo and must always be positioned
immediately following the word “Loco”
as shown on all versions.
The
logo may appear only in the versions included
with this guide or found on the brand identity
standards website. If it does not appear
in either of those places, it is not an
official logo and my not be used.
Size
To guarantee legibility, the logo
should never be used where it will be smaller
than 1/2” wide (measured horizontally).
Color
The correct colors are red (PMS 485), process
yellow, purple (PMS 247), orange (PMS 151)
and black.
When
producing the colors out of four color process:
-
RED: 100% Yellow + 100% Magenta
-
PURPLE: 36% Cyan + 100% Magenta
-
ORANGE: 100% Yellow + 50% Magenta
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